F**k It Retreats

live the f**k It Life

Just left to say that we believe that God has given us all a wonderful gift when he put you two on planet earth.

J.T., Manchester

John combines Wayne Hemingway's style with Eddie Izzard's flights of surrealism.


alternative holidays, italy

I hope you realise what you two have created… lots and lots of miracles.

S.R., Denmark

europe's best retreat centre, italy

Famous John & Gaia

John & Gaia have had a huge amount of press coverage over the last few years: mainly for their F**k It books and F**k It Weeks, but also for setting up The Hill That Breathes retreat centre in Italy, which won 'Best European Retreat' in 2011.

This is their story. The story of their F**k It Life.

  • 1995

    John Parkin (English) joins the same advertising agency as Gaia Pollini (Italian). The agency is 'HHCL & Partners' in London: the most innovative and exciting agency of its era (winning Campaign's Agency of the Decade for the 1990s), and most famous for Tango (‘You'll know when you've been Tango'd’).

  • 1996

    John is on the same 'presentation skills' course as Gaia. They realise for the first time that they share an interest in 'therapy', alternative therapies and alternative spiritualities. John does a presentation that really upsets Gaia. They argue. The leader of the course, talking about people who would clearly never work together in a relationship, cites John and Gaia as an example.

  • 1998

    John and Gaia marry in Milan, Italy. Gaia leaves work and goes to art college. John goes part-time and starts writing films.

  • 1999

    John & Gaia start using what they've learnt as a hobby over the years (shamanic techniques, Qigong, breathwork, etc.) in weekly groups in their home.

  • 2000

    John & Gaia start teaching weekend workshops in London.

  • 2001

    Gaia gives birth to Arco & Leone at home in Tooting Bec. John leaves work one month later.

  • 2002

    John, Gaia, Arco & Leone say F**k It to London life: put all their stuff in storage, buy a camper van, and set off for Italy to find a property to set up a retreat.

  • 2003

    Back to London to live in a tiny flat and earn some money.

  • 2004

    The Hill That Breathes, Italy, opens. It's an instant hit as people are happy to go to a retreat that doesn't take itself too seriously. Their first advertisement contains a woman in the prayer pose burping.

    John heals from chronic illness, partly by saying 'F**k It' to the idea of ever getting well.

  • 2005

    John & Gaia teach their first 'F**k It Week'. It sells out straight away and gets a double-page spread in The Times.

  • 2006

    More F**k It Weeks and John is writing about this new philosophy in 'F**k It: the Ultimate Spiritual Way'.

  • 2008

    The first F**k It book is published by Hay House, the world's leading publisher of the genre. It becomes a 'breakout' success: selling to people who would never normally buy a 'spiritual' book... namely men.

  • 2009

    'The Way of F**K It', an illustrated book of F**k It wisdom written by John & Gaia, with drawings by Gaia, is published by Hay House.

  • 2010

    The original F**k It book continues to be a bestseller, and is soon available in 18 languages.

  • 2011

    The Hill That Breathes wins Best European Retreat (Natural Health).


    John & Gaia realise that they like teaching the F**k It philosophy more than running a retreat, so they say F**k It, and close The Hill That Breathes.

  • 2012

    John & Gaia launch F**k It Retreats: doing what they do best at the best locations they can find in Italy.

    John & Gaia publish the first F**k It book in 4 years, ‘F**k It Therapy’, in the U.K. and U.S.A., based on the powerful and successful methods they teach during F**k It Retreats.

Partita IVA (VAT number): IT02589940416. Attività disciplinata dalla legge n.4 2013

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