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John & Gaia have been running Fuck It Retreats in Italy for 15 years.
They wrote the international bestselling Fuck It / F**k It books.
They live with their sons near the beach in Italy –
spending their time walking on the beach and helping people around the world find freedom through a brilliant profanity.


We are John & Gaia. We said ‘F**k It’ to our careers in London and escaped to Italy in 2004.

We led our first F**k It Retreat in 2005.

We then wrote the bestselling F**K IT BOOKS (600,000 sold in 25 languages).

We have 1.7 million followers on Facebook.

All because… F**K IT HELPS… It really does. Saying F**k It relaxes us, helps us let go, do more what we please and feel more free.

Just say it now, to something that’s bothering you or causing you pain… And feel the RELEASE and the FREEDOM.


Sign-up for regular and inspiring emails from F**k It authors, John & Gaia


Thoughts from F**k It authors, John C. Parkin & Gaia Pollini

Lockdown. How are you doing?

These are strange times. Thoughts that we wanted to share with you a few days ago seem barely relevant now.
The thought and ideas we wanted to share a couple of months ago seem like they’re from different people on a different planet.

We ran one of our ‘Tough Times Therapy’ sessions a few days ago covering ‘Self-Kindness’.

And, yes, self-kindness can be about looking after yourself, having hot baths, long walks, treats, naps and giving yourself space.

But it’s also allowing the full range of feelings that we all have.

And that full range is likely to be even fuller in these challenging times.

So read this and see what you resonate with… what you’re feeling…

From overhearing conversations on our walks around this coastal town (Brighton) and from friends and the news and the work we do and from what’s going on in our own house –

There are those who are feeling lonely and sad,
Others who are happy to be at home with family.
Those who are going through deep grief at the loss of loved ones,
And those who are on the front-line risking their lives to save others’.
There are those who are awake at night worrying about their business or jobs,
And whether they can pay the bills.
And others who are made up that they’re being paid to sit at home and chill out in the park.
There are those who are at peace and accepting of the situation.
And others who are raging at the unfairness of it.
There are those who are coping, and those who aren’t.
Those who are vulnerable to this virus, and others who are less so.
Those who are financially secure, and others who are financially on the cliff-edge, or falling off it.
There are those who are okay but compassionate and concerned for those who are struggling.
And others who are okay and don’t give a thought to anyone else.
There are those who are on a rollercoaster of feelings, okay one day, distraught the next.
And those who just keep going, day after day, immersed in the regularity of this.
There are young adults who’ve moved back in with their parents,
And parents who’ve moved in with their adult children.
There are families screaming at each other.
And couples taking their relationships to the edge.
And others appreciating their time together and finding more love.
There are those who look back and appreciate the simple pleasures of another life, just being able to have a coffee with a friend on a pavement cafe.
And others who know they’ll look back on this and appreciate the simple pleasures of a simpler life.
There are those who will get through it.
And others who won’t.
For many this is about survival – of themselves, their relatives, their livelihoods, their businesses.
For many there is confusion, uncertainty, challenge and strain.
For many the world has shrunk – sitting in their homes, not mixing, nothing else on the news.
For some the world has grown and become clearer – the importance of friends and family, or the joy of nature, as perspective shifts.
Many are more frustrated, angrier, more judgemental, grouchier and edgier.
Others are more resigned, depressed, quieter and numb.
Others are more alive, more positive, more allowing of the mix.
There are those who are working like they’ve never worked before.
Others who have so much free time, they don’t know what to do with it.
There are those who sincerely believe we should do this,
and others who believe we should do that.
Some of those in the first camp shout at those in the second camp.
And there’s plenty of shouting back too.
There’s probably no easy answer.
One day’s right is the next day’s wrong.
Serious people are busking it.
The jury’s so far out, they’re locked down in their own homes.
There is no one size fits all. No common experience. No common storm.

Whatever resonated for you –
Please –
Be Kind on Yourself.

Practise this every day.

Don’t beat yourself up.
Allow your feelings.
Even if they’re not particularly nice feelings.

Make self-allowing and self-kindness second nature.

So that, as and when we emerge from lockdown and this crisis, you keep the habit.

Even when, back in another world, of crowded tubes or pubs or festivals or sitting next to a stranger with masks a distant memory,
You are kind to yourself and allowing of yourself in a way that you never used to be.

John & Gaia x





This is our Facebook page, with 1.7 million followers.


Some Popular F**k It Videos for Your Delectation –

The Original F**k It Video

About ‘F**k It’ being a spiritual way – we created this video for the release of the first book back in 2008.

It gained half a million views pretty quickly.

‘Face Your Fear’ Video

This is an extract from the ‘F**k It Therapy’ book, set to one of John’s F**k It tracks.

We all get scared, this is how F**k It can work around that fear.


Shocking F**k It Retreats Video

We still get complaints about this one – it features our boys (eight at the time) talking about how tough life is and how ‘F**k It helps you survive.


F**k It Do What You Love Book

This is for the book ‘F**k It – Do What You Love’.

It’s a message from aliens to humankind – encouraging us to do what we love.


The F**k It Blogs

V-Day: V Is For Vaccination

V-Day: V Is For Vaccination

DID YOU ENJOY V DAY? (That was what the press were calling the first day of 'V'accinating in the UK last week)Of course it really is a V for Victory of sorts.The roll-out of the first super-effective vaccine, a vaccine that has been developed in record time, that...

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Breathwork & Trauma Work: A Magical Union

Breathwork & Trauma Work: A Magical Union

BREATHWORK & TRAUMA WORK By Gaia PolliniTrauma is a form of numbing. When an experience is overwhelming, the nervous system protects us by numbing us. We literally stop feeling. This numbness happens in our bodily feelings, but also in our emotional feelings and...

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Hope & Gloomy

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Anyone out there feeling somewhat gloomy at the moment?Yeah, of course you are.There are 100 possible reasons for that. Anyone out there feeling hopeful at the moment?Yeah, of course you are.There are 100 possible reasons for that. Yes, supremely weird frickin' times....

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Relaxation 101

Relaxation 101

We wrote to our subscribers recently with an invitation to 'Sit with Difficulty' (and you can read our blog on this HERE). It's hard. But there's plenty of difficulty around at the moment to practise on. Just in these last few days, we've had the nail-biting U.S....

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Sitting With Difficulty

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As we (John & Gaia) sit down to write this - It's Sunday tea-time. With the dark closing in, one hour earlier than yesterday. Monday tomorrow. Winter coming. Lockdown news getting heavier every day. We all face different levels of difficulty. We all face...

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Down to business…

Down to business…

Hi Lovely You, If you've been following us and F**k It for a while, you won't have heard much about this side of what I (John) do - Helping people in businesses with F**k It infused advice. Sure, you've heard me talking about 'F**k It, Do What You Love' plenty of...

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Oh Dear…

Oh Dear…

Hi Friends, So we're seeing this insidious threat and its devastating effects on the world, particularly in the U.S.A., creating fear and horror as its toxic effects spread through society. And then there's the coronavirus. Yes, Trump's true colours are revealed yet...

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The Strain of Lockdown

The Strain of Lockdown

Lockdown. How are you doing? These are strange times. Thoughts that we wanted to share with you a few days ago seem barely relevant now.The thought and ideas we wanted to share a couple of months ago seem like they’re from different people on a different planet. We...

read more
Soothing Words for Tough Times

Soothing Words for Tough Times

Hi Friends,  John & Gaia here, your F**k It guides through good times and scary times. We recently asked those of you on our mailing list -  "What's your Rice Pudding for the Soul?" In other words -what words would soothe you through these difficult times? And we...

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