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John & Gaia have been running Fuck It Retreats in Italy for 15 years.
They wrote the international bestselling Fuck It / F**k It books.
They live with their sons near the beach in Italy –
spending their time walking on the beach and helping people around the world find freedom through a brilliant profanity.


We are John & Gaia. We said ‘F**k It’ to our careers in London and escaped to Italy in 2004.

We led our first F**k It Retreat in 2005.

We then wrote the bestselling F**K IT BOOKS (600,000 sold in 25 languages).

We have 1.7 million followers on Facebook.

All because… F**K IT HELPS… It really does. Saying F**k It relaxes us, helps us let go, do more what we please and feel more free.

Just say it now, to something that’s bothering you or causing you pain… And feel the RELEASE and the FREEDOM.


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Thoughts from F**k It authors, John C. Parkin & Gaia Pollini

Lockdown. How are you doing?

These are strange times. Thoughts that we wanted to share with you a few days ago seem barely relevant now.
The thought and ideas we wanted to share a couple of months ago seem like they’re from different people on a different planet.

We ran one of our ‘Tough Times Therapy’ sessions a few days ago covering ‘Self-Kindness’.

And, yes, self-kindness can be about looking after yourself, having hot baths, long walks, treats, naps and giving yourself space.

But it’s also allowing the full range of feelings that we all have.

And that full range is likely to be even fuller in these challenging times.

So read this and see what you resonate with… what you’re feeling…

From overhearing conversations on our walks around this coastal town (Brighton) and from friends and the news and the work we do and from what’s going on in our own house –

There are those who are feeling lonely and sad,
Others who are happy to be at home with family.
Those who are going through deep grief at the loss of loved ones,
And those who are on the front-line risking their lives to save others’.
There are those who are awake at night worrying about their business or jobs,
And whether they can pay the bills.
And others who are made up that they’re being paid to sit at home and chill out in the park.
There are those who are at peace and accepting of the situation.
And others who are raging at the unfairness of it.
There are those who are coping, and those who aren’t.
Those who are vulnerable to this virus, and others who are less so.
Those who are financially secure, and others who are financially on the cliff-edge, or falling off it.
There are those who are okay but compassionate and concerned for those who are struggling.
And others who are okay and don’t give a thought to anyone else.
There are those who are on a rollercoaster of feelings, okay one day, distraught the next.
And those who just keep going, day after day, immersed in the regularity of this.
There are young adults who’ve moved back in with their parents,
And parents who’ve moved in with their adult children.
There are families screaming at each other.
And couples taking their relationships to the edge.
And others appreciating their time together and finding more love.
There are those who look back and appreciate the simple pleasures of another life, just being able to have a coffee with a friend on a pavement cafe.
And others who know they’ll look back on this and appreciate the simple pleasures of a simpler life.
There are those who will get through it.
And others who won’t.
For many this is about survival – of themselves, their relatives, their livelihoods, their businesses.
For many there is confusion, uncertainty, challenge and strain.
For many the world has shrunk – sitting in their homes, not mixing, nothing else on the news.
For some the world has grown and become clearer – the importance of friends and family, or the joy of nature, as perspective shifts.
Many are more frustrated, angrier, more judgemental, grouchier and edgier.
Others are more resigned, depressed, quieter and numb.
Others are more alive, more positive, more allowing of the mix.
There are those who are working like they’ve never worked before.
Others who have so much free time, they don’t know what to do with it.
There are those who sincerely believe we should do this,
and others who believe we should do that.
Some of those in the first camp shout at those in the second camp.
And there’s plenty of shouting back too.
There’s probably no easy answer.
One day’s right is the next day’s wrong.
Serious people are busking it.
The jury’s so far out, they’re locked down in their own homes.
There is no one size fits all. No common experience. No common storm.

Whatever resonated for you –
Please –
Be Kind on Yourself.

Practise this every day.

Don’t beat yourself up.
Allow your feelings.
Even if they’re not particularly nice feelings.

Make self-allowing and self-kindness second nature.

So that, as and when we emerge from lockdown and this crisis, you keep the habit.

Even when, back in another world, of crowded tubes or pubs or festivals or sitting next to a stranger with masks a distant memory,
You are kind to yourself and allowing of yourself in a way that you never used to be.

John & Gaia x





This is our Facebook page, with 1.7 million followers.


Some Popular F**k It Videos for Your Delectation –

The Original F**k It Video

About ‘F**k It’ being a spiritual way – we created this video for the release of the first book back in 2008.

It gained half a million views pretty quickly.

‘Face Your Fear’ Video

This is an extract from the ‘F**k It Therapy’ book, set to one of John’s F**k It tracks.

We all get scared, this is how F**k It can work around that fear.


Shocking F**k It Retreats Video

We still get complaints about this one – it features our boys (eight at the time) talking about how tough life is and how ‘F**k It helps you survive.


F**k It Do What You Love Book

This is for the book ‘F**k It – Do What You Love’.

It’s a message from aliens to humankind – encouraging us to do what we love.


The F**k It Blogs

Gaia’s Secret Group

We recently mentioned that - Gaia has a Secret Life. We mentioned that part of her secret life is that she leads a private and closed online membership group.Yes, Gaia's Secret Group.It's called the 'F**k It Be You System'.And it includes a monthly 'Deep Workshop'...

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How to Argue

How to Argue

Gaia and I have been married 21 years. We realised recently that we've become really good at arguing. 🙂 And we're going to share some of these hard-won tips to arguing well. What are you on about, you say, surely the sign of a good relationship is that there are no...

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Don’t IDEALISE others’ lives

Don’t IDEALISE others’ lives

I (John) am just back from a walk on the sandy beach (as above) near our home here in Fano on the east coast of Italy. Well, more a sea-stroll - walking knee-deep in the warm water, like many other relaxed and care-free sea-strollers do in the calm shallow water here....

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Hot hot hot (and how to cope)

Hot hot hot (and how to cope)

It's probably hot hot hot where you are. In the U.K. it could hit a record temperature today. Here in Italy, it's another hot one. It's easy to read advice about what to do in the heat. You probably know already - drink lots of water, stay out of direct sunlight (like...

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The Answer to EVERYTHING

The Answer to EVERYTHING

Gaia is very excited. She eats, breathes and sleeps her investigation into how we all tick.This is what she does. On retreats, in workshops, with her band of private 1-to-1 clients:(And with something you may not have heard of, because it only opens once a year, in...

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Don’t worry, there’s an Evening Retreat coming

Don’t worry, there’s an Evening Retreat coming

Our next online Evening Retreat - titled 'F**k It to Worry' (as suggested by you) -  will be live on the evening of Wednesday May 22nd at 7.30pm UK. We'll send you more details later, but pop it in your diary. Like the last one, it will be £27 for the session,  And...

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Your conversation with the world

Your conversation with the world

Hi Lovely You, I (John) was walking around town this morning (and 'town' is Fano on the east coast of Italy). And I became more-than-usual-aware of my thoughts about those I was passing, or came into contact with (in the cafe for example). I became aware of the...

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Bumping my car, great…

Bumping my car, great…

A couple of days ago, I (John) bumped my car. And it did me a lot of good. Here's what happened: On my way to the office, I pulled over next to the beach to eat my yoghurt breakfast. I'd normally go for a walk there, but that day there was just time to eat the yoghurt...

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Andy Murray Cries…

Andy Murray Cries…

Dear Family, Andy Murray is retiring because of his hip problems.This is MASSIVE news. Yes, because he's had an amazing tennis career and he's a hugely respected person. But also because of the manner in which he imparted his news, in a press conference that was...

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